In what ways does your music magazine use, develop or challenge forms and conventions of existing music magazines?
My music magazine front cover is similar to other magazines. I say this because on my magazine, there is a large image on the front which is the central image, with puffs and sell lines. It has a bar code at the bottom right corner, which most if not all magazines include. Just underneath the Masthead (title), there is a strap line which is a rhetorical statement. “If you’re not fly, don’t buy”. My contents page layout is different from other magazine styles. The contents page contains a lot of images, a lot of colour, and a fair amount of writing, with easy direction to the pages. Overall I would say that my magazine has a similar style to other music magazine front covers. However the content of the magazine is different from others. The contents page has been developed from a rather standard style to a different style. A convention I also stuck to is the anchorage text. This is basically text that relates to the central image and gives the reader a better understanding of the image.
How does your music magazine represent particular social groups?
My music magazine represents different types of social groups. My magazine does this by focusing on different types of music genres which obviously would attract several different types of social groups. However, my main focus in my magazine is of the hip hop genre. I wouldn’t say that ‘hip hop’ has a particular social group because it is broad and has a lot of listeners. However, I would conclude the social group to being urban street. This social group is also a broad group which include the majority of teen nowadays between the ages of 14 – 23.
My magazine also reaches out to every ethnic background as the title of the magazine is called ‘Fly’. This is a slang term which can mean a lot of things. This term could mean anything between: good looking, bubbly attitudes and having a good knowledge of dress sense. I think that every teen nowadays likes to believe that they fit in to this group of ‘Fly-ness’ when considering personality and appearance, therefore inviting different social groups. This is a little tactic I used in order for my magazine to reach out and relate to wider audiences. My magazine is also unisex. My magazine is unisex because there are also things on the contents page that would be of interest to females and males. They could be interested from anything from the posters, hip-hop battles and chances to win things.
Who would be the target audience for your music magazine?
I would say that the target audience for my music magazine is teenagers between the ages of 14 – 23 interested in the urban scene as stated above. This is an appropriate target audience for my music magazine because the people that listens to urban music are of these ages. I deliberately targeted teens because I am one myself, and this would make the production of my magazine much easier as I could write of some of the things I am interested in as a teen. I also find that teens are interested in the upcoming new artists around their own age range and also what is going on in the streets.
How did you attract/address your target audience?
I addressed my target audience in a couple different ways. The first way and probably most obvious is the title of my magazine ‘Fly’. This term is popular within teens nowadays. As soon as they spot the term they would know that the magazine is something they can all relate to. Another way I attracted my audience is by advertising some of the things I am interested in as a teen on the front cover. I done this because many teens from my social group especially, and more are interested it this. I addressed my target audience by using terminology they can relate to in the interviews and also on the front cover. I also attracted my audience by putting an attractive picture on cover.
What kind of media institution might distribute your music magazine and why?
There are different Media institutions that I think could distribute my magazine. Firstly I believe that by different media institutions distributing my magazine would help with nation wide spread and publicity of the mag. An institution that could distribute my magazine could be
What have you learnt about technologies from the process of constructing your music magazine?
In the process of constructing a music magazine, I learnt a few new things. I already had the knowledge that when producing a magazine, you obviously need a main image, title, sell lines etc. However when the main image picture has been taken, I didn’t know that it was edited into making the person look more attractive. By this I mean they can edit womens bodies, and also alter their faces, not only women but also men. It also takes a lot of planning and construction is essential to a successful magazine.
What do you feel you have learnt in the progression from creating the school magazine (preliminary task), to creating your music magazine?
Since the production of my school magazine, I have gained more experience in the production of front covers and contents pages. When I first made my school magazine I didn’t know where certain tools were located. But as time progressed I got used to it and finally started realising were necessary tools were located and that help me with my personal magazine and contents page.
Friday, 20 November 2009
Wednesday, 18 November 2009
• Your magazine planning – target audience, type of magazine, price etc
1. Who is your target audience?
I would prefer my target audience to be between the age ranges of`15 – 25. I would like it to be this because it I can relate to most of the common things people between this age group can.
2. What style, genre or time of music is your magazine about or it going to appeal to a range of music tastes?
My magazine is going to be about music but also a little bit about fashion. The magazine is going to be about different types of music, however, it will talk about the similarities between English, and American music. This will be of interest to a lot of people.
3. How often will your magazine come out, weekly, fortnightly, monthly or bi-monthly?
I would like my magazine to appear on the shelves every month. I think this would be a good tactic because people will have to wait in suspense, wanting to know what is going to be in the next months edition. How ever, if it came out every week, it wouldn’t have this effect on people.
4. How much will your magazine cost? Consider who your target audience is and also how often your magazine comes out?
My magazine will cost £2.50.
5. Is your magazine going to be glossy like Q magazine or more like a newspaper like NME?
I would like my magazine to be like Q magazine. The glossy look. Reason being is I believe this look appeals to the younger audience. The newspaper look wouldn’t.
I would prefer my target audience to be between the age ranges of`15 – 25. I would like it to be this because it I can relate to most of the common things people between this age group can.
2. What style, genre or time of music is your magazine about or it going to appeal to a range of music tastes?
My magazine is going to be about music but also a little bit about fashion. The magazine is going to be about different types of music, however, it will talk about the similarities between English, and American music. This will be of interest to a lot of people.
3. How often will your magazine come out, weekly, fortnightly, monthly or bi-monthly?
I would like my magazine to appear on the shelves every month. I think this would be a good tactic because people will have to wait in suspense, wanting to know what is going to be in the next months edition. How ever, if it came out every week, it wouldn’t have this effect on people.
4. How much will your magazine cost? Consider who your target audience is and also how often your magazine comes out?
My magazine will cost £2.50.
5. Is your magazine going to be glossy like Q magazine or more like a newspaper like NME?
I would like my magazine to be like Q magazine. The glossy look. Reason being is I believe this look appeals to the younger audience. The newspaper look wouldn’t.
• Analysis of two double page spreads from music magazines

The Band featured in the magazine would give us a rough idea on what the target audience would be. Without reading the article you could tell that this particular article is about rap music, indicating that the magazine target audience will between the ages of 10 – ongoing.
The terms used in this magazine are more over the terms that rap fans can relate to.

“Then 15 years later in the game” The term “game” is usually referred to as a rap career. This term would be understood by rap fans, and that is why it is specific to this magazine.
There is a colour scheme which is simple but effective. The colours are black, white and light pink. The pink is used when the interviewer is asking a question, and the black font colour is used when the interviewee ‘Gary GZA/Genius’ has replied to the question.
The font which has been used is a simple readable font. It is not fancy and it is not the boring basic font.
The double page spread layout has been set out in an easy however interesting way. One page is set out with the main interview. The other page is a picture of the interviewee. This gives the reader a clear image of how is being interviewed.
I believe that the magazine is addressing the audience as part of a crowd. For this article, prior knowledge would help as they make a lot of references too previous events that have been showed in the magazine.
Straight away as I am looking at this magazine, I get the idea that this magazines target audience are people interested in rock music. I can tell this because of the bands style of dressing.
This magazine articles style is different from other magazines as this magazine uses terms as if it was a story.

“As the gaslight anthem’s tour van rattles through the outskirts of their hometown…” This is not the usual style of magazines.
Not a lot of colour at all is used in this particular magazine. Only colours used are Black and burgundy. The background colour is sky blue.
Again, in this article, the font isn’t over the top, it is basic.
The double page spread layout is set with the picture of the band on one side, and the text on the other.
• Analysis of two contents pages from music magazines

The contents page uses several images organised nicely so they fit right on top of each other. There is a picture beside most of the page numbers showing us what we will find on that page. This also helps the reader because some may like to turn straight to the page from what they have seen in the image.
One of the contents pages has a colour scheme. Black on white and a touch of yellow. The other contents page has several different colours;
Yellow, Blue, Red, Orange. The information on this magazine is organised by the coloured boxes. For every change of colour, there is a change if information, separated by sub-headings. This tells us that the magazine is organised. There is a promotional feature for this magazine. The magazine logo is placed at the top left of the page. It can be seen but will be even noticeable if the contents page’s colour weren’t too much.

For section B you should compare this magazine contents page to Clash magazines contents page. Clash magazine is a bi-monthly magazine which is aimed at 18-26 year old city slickers who enjoy live alternative music from a range of genre (e.g. rock, dance, hip-hop). How does this magazine, aimed at an older more sophisticated audience compare with Kerrang or NME?!
1. How would you describe the layout of the Clash contents page? Does it remind you of anything? What does this say about the audience? How is this different to NME/Kerrang?
Clash magazine contents page layout is very simple. It only has 1 main colour scheme which is blue and white writing. It reminds me of a brochure which are very simple however informative.
This tells me that the audience will be the older people, who just want to get straight to the point of what they want to read. It is different from Kerrang/NME magazine because it is simple. It is also different because it has a few pictures.
Monday, 16 November 2009
The Evolution of Britney Spears
You can clearly see the evolution of Britney Spears on the cover on Rolling Stone magazine. How are these images constructed to present ideas about the star? Remember, in the first cover she is only 17!
Answer the following questions about each cover making sure that you use appropriate terminology.

1) How has the image been framed/cropped?
This image has been cropped so that the main focus of the image is Britney Spears.
What type of shot has been used and why?
The view of the camera shot is called a bird’s eye view. This is camera has been raised above the focus to give the impression of vunerability
What type of magazine is this typical of (refer back to the readership statistics)
The type of magazine I believe this is a typical image of is a men’s magazine. Simply because, there are certain tactics used in this frame, to attract men to the magazine. Pervs!
2) Describe Britney’s costume. What does it suggest about her image? Who is this appealing to?
The costume Britney is wearing makes us think that she has just tripped down to bra & knickers. This tells us that she is a bad, freaky girl. This is appealing to men.
3) Have any props been used? What messages are they conveying to the audience?
The props that have been used are a phone, and a telly tubby doll. This makes us think that she is still a little girl as she is holding a doll which is related to little kids.
4) What setting is used and what are the connotations of this?
Connotations of the magazine front cover that she is a young girl with a twist.
5) What colours are used and why?
Purple, Grey and White. Purple is used because it can be referred to as a girls colour. Whit with black outlined writing because it stands out.

1) How has the image been framed/cropped? What type of shot has been used and why?
The image has been framed as a medium long shot
2) Describe Britney’s costume and pose. What type of relationship does she want with the reader?
Britney’s costume is very revealing. The reader is more likely to see anyone like this if in a relationship with them. I believe this is the type of relationship she wants to have with the reader.
3) What setting is used and what are the connotations of this?
To me, the setting looks like a bedroom due to the white sheet & white background. I believe the connotation of this image is to show the reader what type of girl Britney has now transformed into from being a high school teen.
4) How is lighting used?
Lighting has been used but there is a restriction of shadows. There is a slight darkening on her back
5) What colours are used and why?
Colours that have been used are Black, Red, Blue and White. White usually symbolises angelic themes which is ironic to what she is trying to achieve on this front cover.

1) Why has this image been chosen? Is the use of black and white significant?
This close up has been chosen to show Britney’s emotions. I think that the use of black and white means that this is the truth with no strings attached.
2) How has the image been cropped?
The image has been cropped so that it is just her face showing.
3) What type of relationship does Britney want with the audience? Is this supported by the anchorage text?
I believe that the relationship that Britney spears wants with her reader, is that of her pain. This is because of the text with states that she is inside an American tragedy. The fact that they don’t only mention the word tragedy, they call it an American tragedy. This makes it seem more severe then it initially is.
Answer the following questions about each cover making sure that you use appropriate terminology.

1) How has the image been framed/cropped?
This image has been cropped so that the main focus of the image is Britney Spears.
What type of shot has been used and why?
The view of the camera shot is called a bird’s eye view. This is camera has been raised above the focus to give the impression of vunerability
What type of magazine is this typical of (refer back to the readership statistics)
The type of magazine I believe this is a typical image of is a men’s magazine. Simply because, there are certain tactics used in this frame, to attract men to the magazine. Pervs!
2) Describe Britney’s costume. What does it suggest about her image? Who is this appealing to?
The costume Britney is wearing makes us think that she has just tripped down to bra & knickers. This tells us that she is a bad, freaky girl. This is appealing to men.
3) Have any props been used? What messages are they conveying to the audience?
The props that have been used are a phone, and a telly tubby doll. This makes us think that she is still a little girl as she is holding a doll which is related to little kids.
4) What setting is used and what are the connotations of this?
Connotations of the magazine front cover that she is a young girl with a twist.
5) What colours are used and why?
Purple, Grey and White. Purple is used because it can be referred to as a girls colour. Whit with black outlined writing because it stands out.

1) How has the image been framed/cropped? What type of shot has been used and why?
The image has been framed as a medium long shot
2) Describe Britney’s costume and pose. What type of relationship does she want with the reader?
Britney’s costume is very revealing. The reader is more likely to see anyone like this if in a relationship with them. I believe this is the type of relationship she wants to have with the reader.
3) What setting is used and what are the connotations of this?
To me, the setting looks like a bedroom due to the white sheet & white background. I believe the connotation of this image is to show the reader what type of girl Britney has now transformed into from being a high school teen.
4) How is lighting used?
Lighting has been used but there is a restriction of shadows. There is a slight darkening on her back
5) What colours are used and why?
Colours that have been used are Black, Red, Blue and White. White usually symbolises angelic themes which is ironic to what she is trying to achieve on this front cover.

1) Why has this image been chosen? Is the use of black and white significant?
This close up has been chosen to show Britney’s emotions. I think that the use of black and white means that this is the truth with no strings attached.
2) How has the image been cropped?
The image has been cropped so that it is just her face showing.
3) What type of relationship does Britney want with the audience? Is this supported by the anchorage text?
I believe that the relationship that Britney spears wants with her reader, is that of her pain. This is because of the text with states that she is inside an American tragedy. The fact that they don’t only mention the word tragedy, they call it an American tragedy. This makes it seem more severe then it initially is.
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